albert lasker

 

  • [6][1] After he worked as an office boy for a year, one of the agency’s salesmen left, and Lasker acquired his territory.

  • Lasker, known as the “father of modern advertising,” [7] made Chicago his base 1898–1942.

  • Albert Davis Lasker (May 1, 1880 – May 30, 1952) was an American businessman who played a major role in shaping modern advertising.

  • Lasker took the job on the condition that he would serve no more than two years.

  • [18] Lasker, who had no previous experience in the shipping business before his appointment, true to his word, ended his service in office on July 1, 1923.

  • Their campaign was so successful that, within four months of running the first ad, they attracted additional clients and their “advertising spend” went from $15,000 a year
    to $30,000 a month.

  • During this time, Lasker created his first campaign.

  • In 1925, he sold the team to one of his minor partners, William Wrigley Jr. Lasker became the second-largest shareholder in the Pepsodent company,[13] which had become an
    L&T client in 1916.

  • He was a key advisor in the 1920 Harding campaign, which resulted in one of the largest landslides in history, as Warren G. Harding appealed for votes in newsreels, billboards
    and newspaper ads[16] and aimed advertising at women who had recently achieved the right to vote.

  • Following the Great Depression, Lasker donated the entire property to the University of Chicago.

  • [19] Later years After 30 years as its chief executive, Lasker sold the firm to three senior executives.

  • At the time, he was only the third man of Jewish descent to have been appointed to such a high post in the federal government.

  • Within six months, their firm was one of the three or four largest advertising agencies in the nation.

  • [21] On May 30, 1952, Lasker died in New York at the age of 72.

  • In 1898 his father, who disapproved of journalism,[5] persuaded Lasker to move to Chicago to try an advertising position at Lord & Thomas.

  • [1] Lasker, along with his business partner Charles Weeghman, are credited with moving the Cubs into the club’s current home, Wrigley Field.

  • Chicago, along with New York, was the center of the nation’s advertising industry.

  • The family returned to Galveston within six months, and Lasker spent the rest of his childhood in Texas.

  • [17] Lasker inherited a large mess, with over 2,300 ships under Shipping Board control losing money every day.

  • George Wilson, president of the Ear Drum company, adopted the ads and his sales increased.

  • Moving to Chicago, he became a partner in the advertising firm of Lord & Thomas.

 

Works Cited

[‘”The Most Interesting Adman in the World: The Story of Albert Lasker”. Under the Influence. CBC Radio. Retrieved 27 November 2019.
o ^ Hannan, Caryn (January 2008). Illinois Biographical Dictionary. ISBN 9781878592606.
o ^ “Modern Jewish History:
Advertising”. Jewish Virtual Library. Retrieved May 4, 2017.
o ^ “Albert Lasker”.
o ^ Jump up to:a b c d Morello, John A.. “Albert Lasker.” In Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present, vol. 4, edited
by Jeffrey Fear. German Historical Institute. Last modified June 26, 2013.
o ^ Jump up to:a b c d e American National Business Hall of Fame Archived 2010-01-11 at the Wayback Machine
o ^ Wolfgang Saxon, “Emerson Foote, 85, Who Headed Large Advertising
Agencies, Dies”, The New York Times [1]
o ^ Arthur W. Schultz, “Albert Lasker’s Advertising Revolution,” Chicago History, Nov 2002, Vol. 31#2 pp. 36–53
o ^ Jeffrey L. Cruikshank & Arthur W. Schultz, The Man Who Sold America, pp. 54–56
o ^ John
Gunther, Taken at the Flood, p. 72
o ^ Heinrich, Thomas; Batchelor, Bob (2004). Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business. Ohio State University Press. p. 83. ISBN 9780814209769.
o ^ Cruikshank, Jeffrey
L.; Schultz, Arthur (2013). The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century. Harvard Business Press. p. 184. ISBN 9781422161777.
o ^ “CORPORATIONS: Old Empire, New Prince”,
TIME
o ^ Albert Lasker Ad Samples Archived 2012-05-03 at the Wayback Machine, American National Business Hall of Fame
o ^ Phil Kosin, “Ghost Courses”, Chicagoland Golf
o ^ John A. Morello, Selling the President, 1920: Albert D. Lasker, Advertising,
and the Election of Warren G. Harding (2001)
o ^ Jump up to:a b Cruikshank & Shultz (2010), The Man Who Sold America, pp. 199–204
o ^ John Gunther(1960), Taken at the Flood, p. 132
o ^ Werner (1935), Privileged Characters, pp. 328–329
o ^
Joel L. Fleishman, et al. Casebook for the Foundation: A Great American Secret (2007) p. 50
o ^ “A Short History of the National Institutes of Health”. History.nih.gov. Archived from the original on 2012-08-19. Retrieved 2012-11-07.
o ^ Jeffrey
L. Cruikshank & Arthur W. Schultz. “The Man Who Sold America.” Harvard Business Review Press, 2010-07-01
o ^ Lasker Foundation, Legacy
o ^ Lasker Foundation, The Lasker Awards. Accessed 2010-11-11.
Photo credit: https://www.flickr.com/photos/burgtender/4363734507/’]