apple inc.

 

  • [25] VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office.

  • By August 7, 2006, Apple made the transition to Intel chips for the entire Mac product line—over one year sooner than announced.

  • The Lisa launched in 1983 and became the first personal computer sold to the public with a GUI, but was a commercial failure due to its high price and limited software titles.

  • [61] The early 1990s also saw the discontinuation of the Apple II series, which was expensive to produce, and the company felt was still taking sales away from lower-cost
    Macintosh models.

  • Jobs would order 70% of the company’s products to be cancelled, resulting in the loss of 3,000 jobs, and taking Apple back to the core of its computer offerings.

  • [72] Only weeks away from bankruptcy,[73] Apple’s board decided NeXTSTEP was a better choice for its next operating system and purchased NeXT in late 1996 for $400 million,
    bringing back Apple co-founder Steve Jobs.

  • Formerly: Apple Computer Company (1976–1977), Apple Computer, Inc. (1977–2007); Type: Public; Traded as: Nasdaq: AAPL, Nasdaq-100 component, DJIA component, S&P 100 component,
    S&P 500 component; ISIN: US0378331005; Industry: Consumer electronics, Software services, Online services; Founded: April 1, 1976; 47 years ago in Los Altos, California, U.S.; Founders: Steve Jobs, Steve Wozniak, Ronald Wayne; Headquarters:
    1 Apple Park Way, Cupertino, California, U.S.; 37.3349°N 122.0090°W; Number of locations: 526 retail stores (2023); Area served: Worldwide; Key people: Arthur D. Levinson (chairman), Tim Cook (CEO), Jeff Williams (COO), Luca Maestri (CFO);
    Products: AirPods, Apple Watch, iPad, iPhone, Mac; Services: App Store, Apple Card, Apple Music, Apple TV+, Apple Pay; Revenue: US$394.33 billion (2022); Operating income: US$119.44 billion (2022); Net income: US$99.80 billion (2022); Total
    assets: US$352.76 billion (2022); Total equity: US$50.67 billion (2022); Number of employees: 164,000 (2022); Subsidiaries: Apple Studios, Beats Electronics, Beddit, Braeburn Capital, Claris, Drive.ai, InVisage Technologies History 1976–1980:
    Founding and incorporation See also: History of Apple Inc. § 1971–1985: Jobs and Wozniak In 1976, Steve Jobs co-founded Apple in his parents’ home on Crist Drive in Los Altos, California.

  • [113] In an article posted on Apple’s website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the iTunes Store without digital rights management
    (DRM), thereby allowing tracks to be played on third-party players, if record labels would agree to drop the technology.

  • [79] On November 10, 1997, Apple introduced the Apple Store website, which was tied to a new build-to-order manufacturing that had been successfully used by PC manufacturer
    Dell.

  • [87] Next, Apple successfully acquired the German company Astarte in April 2000, which had developed the DVD authoring software DVDirector, which Apple would sell as the professional-oriented
    DVD Studio Pro software product, and used the same technology to create iDVD for the consumer market.

  • [54]: 79–80  This policy began to backfire in the last years of the decade as desktop publishing programs appeared on PC clones that offered some or much of the same functionality
    of the Macintosh, but at far lower price points.

  • Over the next decade, Jobs guided Apple back to profitability through a number of tactics including introducing the iMac, iPod, iPhone and iPad to critical acclaim, launching
    the “Think different” campaign and other memorable advertising campaigns, opening the Apple Store retail chain, and acquiring numerous companies to broaden the company’s product portfolio.

  • The first announcement came on March 24, 2001, that Apple was nearly ready to release a new modern operating system, Mac OS X.

  • [18] Apple Computer, Inc. was incorporated on January 3, 1977,[19][20] without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $800 only
    twelve days after having co-founded Apple.

  • [85] At around the same time, Apple also completed numerous acquisitions to create a portfolio of digital media production software for both professionals and consumers.

  • [122] In May of the same year, Apple’s market cap exceeded that of competitor Microsoft for the first time since 1989.

  • [76] The next month, in August 1997, Steve Jobs convinced Microsoft to make a $150 million investment in Apple and a commitment to continue developing software for the Mac.

  • [111] The company sold 270,000 iPhone units during the first 30 hours of sales,[112] and the device was called “a game changer for the industry”.

  • [47] Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures, expressing his frustration with Apple’s treatment of the Apple II division
    and stating that the company had “been going in the wrong direction for the last five years.

  • Apple acquired of Macromedia’s Key Grip digital video editing software project which was renamed Final Cut Pro when it was launched on the retail market in April 1999.

  • [88] 2001 would be a pivotal year for the Apple with the company making three announcements that would change the course of the company.

  • The company lost its dominant position in the desktop publishing market and estranged many of its original consumer customer base who could no longer afford their high-priced
    products.

  • [134] The first major product announcement by Apple following Jobs’s passing occurred on January 19, 2012, when Apple’s Phil Schiller introduced iBook’s Textbooks for iOS
    and iBook Author for Mac OS X in New York City.

  • [65] Apple relied on high profit margins and never developed a clear response; instead, they sued Microsoft for using a GUI similar to the Apple Lisa in Apple Computer, Inc.
    v. Microsoft Corp.[66] The lawsuit dragged on for years before it was finally dismissed.

  • [89] In May 2001, the company opened its first two Apple Store retail locations in Virginia and California,[90][91] offering an improved presentation of the company’s products.

  • [35] Jobs was also hostile to the Apple II division, which at the time, generated most of the company’s revenue.

  • The AIM alliance hoped that PReP’s performance and Apple’s software would leave the PC far behind and thus counter the dominance of Windows.

  • [8][11] The company’s first product was the Apple I, a computer designed and hand-built entirely by Wozniak.

  • [41] The advertisement created great interest in the original Macintosh, and sales were initially good, but began to taper off dramatically after the first three months as
    reviews started to come in.

  • In 1997, weeks away from bankruptcy, the company bought NeXT to resolve Apple’s unsuccessful operating system strategy and entice Jobs back to the company.

  • [78] Jobs also ended the Mac clone deals and in September 1997, purchased the largest clone maker, Power Computing.

  • Wozniak and Raskin had envisioned the Macintosh as a low-cost computer with a text-based interface like the Apple II, but a plane crash in 1981 forced Wozniak to step back
    from the project.

  • [27] By the end of the 1970s, Apple had become the leading computer manufacturer in the United States.

  • The company’s second computer, the Apple II, became a best seller and one of the first mass-produced microcomputers.

  • [36] In 1984, Apple launched the Macintosh, the first personal computer to be sold without a programming language.

  • The device also had a striking teardrop shape and translucent materials, designed by Jonathan Ive, who although hired by Amelio, would go on to work collaboratively with Jobs
    for the next decade to chart a new course the design of Apple’s products.

  • [10] Apple’s first product, the Apple I, designed by Steve Wozniak, was sold as an assembled circuit board and lacked basic features such as a keyboard, monitor, and case.

  • [46] Jobs resigned from Apple in September 1985 and took a number of Apple employees with him to found NeXT.

  • [56] 1990–1997: Decline and restructuring The company pivoted strategy and in October 1990 introduced three lower-cost models, the Macintosh Classic, the Macintosh LC, and
    the Macintosh IIsi, all of which saw significant sales due to pent-up demand.

  • It is often considered as one of the Big Five American information technology companies, alongside Alphabet (parent company of Google), Amazon, Meta Platforms, and Microsoft.

  • [32] After the demonstration, Jobs was immediately convinced that all future computers would use a graphical user interface, and development of a GUI began for the Apple Lisa,
    named after Jobs’s daughter.

  • This gave the iPad a large app catalog on launch, though having very little development time before the release.

  • [83][84] A little more than a year later on July 21, 1999, Apple introduced the iBook, a laptop for consumers.

  • The iTunes Store quickly became the market leader in online music services, with over five billion downloads by June 19, 2008.

  • Jobs had made the decision to equip the original Macintosh with 128 kilobytes of RAM, attempting to reach a US$1,000 (equivalent to $2,817 in 2022) price point, which limited
    its speed and the software that could be used.

  • As the market for personal computers expanded and evolved throughout the 1990s, Apple lost considerable market share to the lower-priced duopoly of the Microsoft Windows operating
    system on Intel-powered PC clones (also known as “Wintel”).

  • The purchase of Emagic made Apple the first computer manufacturer to own a music software company.

  • [86] The development of Key Grip also led to Apple’s release of the consumer video-editing product iMovie in October 1999.

  • [64] Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to inexpensive personal computers, while Apple was delivering
    a richly engineered but expensive experience.

  • To address this, management introduced several new brands, selling largely identical machines at different price points, aimed at different markets: the high-end Quadra models,
    the mid-range Centris line, and the consumer-marketed Performa series.

  • After the launch of the LC, Apple began encouraging developers to create applications for Macintosh rather than Apple II, and authorized salespersons to direct consumers towards
    Macintosh and away from Apple II.

  • A critical moment in the company’s history came in December 1979 when Jobs and several Apple employees, including human–computer interface expert Jef Raskin, visited Xerox
    PARC in to see a demonstration of the Xerox Alto, a computer using a graphical user interface.

  • [58] For some time, Apple was doing incredibly well, introducing fresh new products and generating increasing profits in the process.

  • [42]: 195  In early 1985, this sales slump triggered a power struggle between Steve Jobs and CEO John Sculley, who had been hired away from Pepsi two years earlier by Jobs[43]
    saying, “Do you want to sell sugar water for the rest of your life or come with me and change the world?

  • [68] In the wake of the alliance, Apple opened up to the idea of allowing Motorola and other companies to build Macintosh clones.

  • [128] In June 2011, Jobs surprisingly took the stage and unveiled iCloud, an online storage and syncing service for music, photos, files, and software which replaced MobileMe,
    Apple’s previous attempt at content syncing.

  • [108] 2007–2011: Success with mobile devices Newly announced iPhone on display at the 2007 MacWorld Expo During his keynote speech at the Macworld Expo on January 9, 2007,
    Jobs announced that Apple Computer, Inc. would thereafter be known as “Apple Inc.”, because the company had shifted its emphasis from computers to consumer electronics.

  • [141] These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple’s biggest iPhone launch with over two million pre-orders[142] and sales
    of three million iPads in three days following the launch of the iPad Mini and fourth-generation iPad (released November 3, 2012).

  • While the Macintosh was more expensive, it offered a more tightly integrated user experience, but the company struggled to make the case to consumers.

  • The same year, Apple introduced System 7, a major upgrade to the Macintosh operating system, adding color to the interface and introducing new networking capabilities.

  • [7] As of June 2022, Apple is the fourth-largest personal computer vendor by unit sales and the second-largest mobile phone manufacturer in the world.

  • Although some worried about pricing themselves out of the market, the high-right policy was in full force by the mid-1980s, notably due to Jean-Louis Gassée’s mantra of “fifty-five
    or die”, referring to the 55% profit margins of the Macintosh II.

  • [74] 1997–2007: Return to profitability The NeXT acquisition was finalized on February 9, 1997, and the board brought Jobs back to Apple as an advisor.

  • [100] The MacBook Pro, Apple’s first laptop with an Intel microprocessor, introduced in 2006 At the Worldwide Developers Conference keynote address on June 6, 2005, Jobs announced
    that Apple would move away from PowerPC processors, and the Mac would transition to Intel processors in 2006.

  • [121] After years of speculation and multiple rumored “leaks”, Apple unveiled a large screen, tablet-like media device known as the iPad on January 27, 2010.

  • The iMac was a huge success for Apple selling 800,000 units in its first five months[81] and ushered in major shifts in the industry by abandoning legacy technologies like
    the 3+1⁄2-inch diskette, being an early adopter of the USB connector, and coming pre-installed with internet connectivity (the “i” in iMac)[82] via Ethernet and a dial-up modem.

  • [52] This dominant position in the desktop publishing market[53] allowed the company to focus on higher price points, the so-called “high-right policy” named for the position
    on a chart of price vs. profits.

  • [117] Within a month, the store sold 60 million applications and registered an average daily revenue of $1 million, with Jobs speculating in August 2008 that the App Store
    could become a billion-dollar business for Apple.

  • [125] It also introduced the smaller, cheaper second generation Apple TV which allowed renting of movies and shows.

  • Xerox granted Apple engineers three days of access to the PARC facilities in return for the option to buy 100,000 shares (22.4 million split-adjusted shares as of September
    3, 2022) of Apple at the pre-IPO price of $10 a share.

  • “[36][48][49] Despite Wozniak’s grievances, he officially remained employed by Apple, and to this day continues to work for the company as a representative,[48] receiving
    a stipend estimated to be $120,000 per year for this role.

 

Works Cited

[‘1. Neither received the full selling price; in total, they earned $1,300, equivalent to $6,500 in 2022.
2. “Apple 10-K Report FY2021” (PDF). September 25, 2021. Retrieved January 23, 2022.
3. ^ “Apple Inc. Fiscal 2022 Annual Report (Form 10-K)”.
U.S. Securities and Exchange Commission. October 28, 2022.
4. ^ “Apple Retail Store – Store List”. Apple. Retrieved June 3, 2020.
5. ^ Certificate of Amendment of Articles of Incorporation, November 17, 1977. California Secretary of State
6. ^
Certificate of Ownership, January 9, 2007. California Secretary of State.
7. ^ “Apple Reports Fourth Quarter Results”. Apple Newsroom. Retrieved March 22, 2023.
8. ^ “Companies ranked by Market Cap – CompaniesMarketCap.com”. companiesmarketcap.com.
Retrieved March 22, 2023.
9. ^ Jump up to:a b Linzmayer 2004, pp. 6–8.
10. ^ Gibbs, Samuel (December 5, 2014). “Steve Wozniak: Apple starting in a garage is a myth”. The Guardian. Archived from the original on April 25, 2015. Retrieved November
12, 2019.
11. ^ Linzmayer, Owen W. “Apple Confidential: The Real Story of Apple Computer, Inc”. The Denver Post. Archived from the original on April 14, 2012.
12. ^ Williams, Rhiannon (April 1, 2015). “Apple celebrates 39th year on April 1”. The
Telegraph. Archived from the original on January 10, 2022. Retrieved July 9, 2017.
13. ^ “Apple co-founder tells his side of the story”. The Sydney Morning Herald. September 28, 2006. Retrieved July 9, 2017.; “A Chat with Computing Pioneer Steve
Wozniak”. NPR. September 29, 2006. Retrieved July 9, 2017.
14. ^ Isaacson, Walter (October 24, 2011). Steve Jobs: The Exclusive Biography. Little, Brown Book Group. ISBN 978-0-7481-3132-7.
15. ^ O’Grady 2009, pp. 2–3; “The Homebrew Computer Club”.
Computer History Museum. Retrieved July 9, 2017.
16. ^ Kahney, Leander (November 19, 2002). “Rebuilding an Apple From the Past”. Wired. ISSN 1059-1028. Retrieved November 7, 2022.
17. ^ “Building the digital age”. BBC News. November 15, 2007.
Retrieved January 19, 2008.; “Apple I”. Computer History Museum. Archived from the original on March 26, 2007. Retrieved January 19, 2008.; Game Makers (TV Show): Apple II. Originally aired January 6, 2005; “Picture of original ad featuring US666.66
price”.
18. ^ Jump up to:a b Wozniak, Steve; Smith, Gina (2006). iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It. W. W. Norton & Company. ISBN 978-0-393-06143-7. OCLC 502898652.
19. ^
Blazeski, Goran (November 25, 2017). “Apple-1, Steve Wozniak’s hand-built creation, was Apple’s first official product, priced at $666.66”. The Vintage News. Retrieved November 24, 2019.
20. ^ Linzmayer 2004, p. 10.
21. ^ Jump up to:a b c “Frequently
Asked Questions”. Apple Inc. Retrieved January 19, 2020.
22. ^ Luo, Benny (September 12, 2013). “Ronald Wayne: On Co-founding Apple and Working With Steve Jobs”. Next Shark. Retrieved July 9, 2017.; Simon, Dan (June 24, 2010). “The gambling man
who co-founded Apple and left for $800”. CNN. Retrieved July 9, 2017.
23. ^ “Apple chronology”. CNNMoney. January 6, 1998. Retrieved May 2, 2017.; Gilbert, Ben (December 26, 2016). “Where are the first 10 Apple employees today?”. Business Insider.
Retrieved May 2, 2017.
24. ^ Infinite Loop Malone, Michael S. (1999). Infinite loop: how the world’s most insanely great computer company went insane. New York: Currency/Doubleday. p. 157. ISBN 978-0-385-48684-2. OCLC 971131326.; McCracken, Harry
(April 1, 2016). “Apple’s sales grew 150x between 1977–1980”. Fast Company. Archived from the original on May 25, 2017. Retrieved May 2, 2017.
25. ^ Linzmayer 2004, p. 12.
26. ^ Jump up to:a b c Linzmayer 2004, pp. 13–15.
27. ^ Weyhrich, Steven
(April 21, 2002). “Apple II History Chapter 4”. Retrieved August 18, 2008.
28. ^ Bagnall, Brian (2005). On the Edge: The Spectacular Rise and Fall of Commodore. Variant Press. pp. 109–112. ISBN 978-0-9738649-0-8.; Personal Computer Market Share:
1975–2004 Archived June 6, 2012, at the Wayback Machine The figures show Mac higher, but that is not a single model.
29. ^ “Table 2: United States (1978–1982)”. Computers and People. Berkeley Enterprises. 33–36: 19. 1984. Apple (all models) 7,000,000
30. ^
Jump up to:a b Deffree, Suzanne (December 12, 2018). “Apple IPO makes instant millionaires, December 12, 1980”. Retrieved May 16, 2019.
31. ^ Jump up to:a b Dilger, Daniel Eran (December 12, 2013). “Apple, Inc. stock IPO created 300 millionaires
33 years ago today”. AppleInsider. Retrieved April 18, 2017.
32. ^ Montag, Ali (May 21, 2018). “Here’s why your computer has a mouse, according to Steve Jobs in 1985”. CNBC. Archived from the original on February 1, 2021. Retrieved May 10, 2021.
33. ^
Landley, Rob (September 18, 2000). “Fool.com: How Xerox Forfeited the PC War”. The Motley Fool. Archived from the original on July 23, 2008. Retrieved August 12, 2008.
34. ^ Brooks, Alex (March 30, 2006). “Apple at 30 – 1976 to 1986”. World of Apple.
Archived from the original on October 20, 2008. Retrieved May 2, 2017.; Abell, John C. (January 19, 2010). “Jan. 19, 1983: Apple Gets Graphic With Lisa”. Wired. Retrieved May 2, 2017.
35. ^ Hormby, Thomas. A history of Apple’s Lisa, 1979–1986,
Low End Mac, October 6, 2005. Retrieved March 2, 2007.
36. ^ “Steve Wozniak on Newton, Tesla, and why the original Macintosh was a ‘lousy’ product”. June 27, 2013. Archived from the original on March 12, 2016. Retrieved June 25, 2018.
37. ^
Jump up to:a b Rice, Valerie (April 15, 1985). “Unrecognized Apple II Employees Exit”. InfoWorld. p. 35. Retrieved November 6, 2017.
38. ^ Harvey, Brian (1994). “Is Programing Obsolete?”. Electrical Engineering and Computer Sciences, University
of California, Berkeley. Archived from the original on October 5, 2013. Retrieved June 14, 2013.
39. ^ Friedman, Ted. “Apple’s 1984: The Introduction of the Macintosh in the Cultural History of Personal Computers”. Archived from the original on
October 14, 2012.
40. ^ Maney, Kevin (January 28, 2004). “Apple’s ‘1984’ Super Bowl commercial still stands as watershed event”. USA Today. Retrieved April 18, 2017.
41. ^ Leopold, Todd (February 3, 2006). “Why 2006 isn’t like ‘1984’”. CNN.
Retrieved April 18, 2017.
42. ^ “The greatest commercials of all time”. TV Guide. October 12, 1999. Archived from the original on October 12, 1999. Retrieved April 18, 2017.; Taube, Aaron (January 22, 2014). “How The Greatest Super Bowl Ad Ever
– Apple’s ‘1984’ – Almost Didn’t Make It To Air”. Business Insider. Retrieved April 18, 2017.
43. ^ Linzmayer 2004, p. 98; Swaine 2014, pp. 441–443; Isaacson, Walter (2015). Steve Jobs. Simon and Schuster. ISBN 978-1-5011-2762-5. pp. 186–187;
Hertzfeld, Andy (2005). Revolution in The Valley: The Insanely Great Story of How the Mac Was Made. O’Reilly Media. ISBN 978-0-596-00719-5.
44. ^ Linzmayer 2004, p. 156; Isaacson 2015, pp. 153–154
45. ^ Gallo, Carmine (January 22, 2014). “How
Steve Jobs And Bill Gates Inspired John Sculley To Pursue The ‘Noble Cause”. Forbes. Retrieved March 31, 2019.
46. ^ Schlender, Brent; Tetzeli, Rick (2016). Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader. Crown
Business; Reprint edition. pp. 87–92. ISBN 978-0-385-34742-6.; Linzmayer 2004, p. 156
47. ^ Jump up to:a b Linzmayer 2004, pp. 156–157.
48. ^ Spector, G (September 24, 1985). “Apple’s Jobs Starts New Firm, Targets Education Market”. PC Week.
p. 109.
49. ^ Jump up to:a b “I Never Left Apple”. Offally Woz. January 3, 2018. Retrieved October 2, 2018.
50. ^ “CNN.com Video”. CNN.
51. ^ Apple’s Other Steve (Stock Research) Archived October 19, 2006, at the Wayback Machine March 2, 2000,
The Motley Fool.
52. ^ Linzmayer 2004, pp. 158–159.
53. ^ “The History of Desktop Publishing”. Lifewire. Archived from the original on February 27, 2021. Retrieved April 30, 2007.
54. ^ Swaine, Michael (2014). Fire in the Valley: The Birth and
Death of the Personal Computer. Pragmatic Bookshelf. ISBN 978-1-68050-352-4. pp. 359–363
55. ^ Jump up to:a b Carlton, Jim (1997). Apple: The inside story of intrigue, egomania, and business blunders. New York: Random House. ISBN 978-0-8129-2851-8.
56. ^
Linzmayer 2004, p. 184–185.
57. ^ Linzmayer 2004, p. 160.
58. ^ Linzmayer 2004, p. 128.
59. ^ Hormby, Thomas (February 22, 2006). “Growing Apple with the Macintosh: The Sculley years”. Low End Mac. Retrieved March 2, 2007.
60. ^ “MacAddict”.
MacAddict. No. 89. January 2004. Retrieved April 1, 2017.
61. ^ “Exclusive: New pics of Apple’s unreleased tablet prototype from 1992 – and the Mac that flew on the Space Shuttle”. stuff.tv. Retrieved April 14, 2016.
62. ^ “Macintosh Performa”.
Vectronics Apple World. Archived from the original on April 19, 2013. Retrieved November 29, 2010.
63. ^ “The Apple IIGS, Cont”. Apple II History. July 10, 2002. Archived from the original on September 12, 2008. Retrieved July 8, 2017.
64. ^ Edwards,
Benj (January 18, 2013). “30 years of the Apple Lisa and the Apple IIe”. Macworld. International Data Group. Retrieved July 8, 2017.
65. ^ Huddleston, Tom Jr. (January 12, 2021). “From Atari’s ‘Pong’ console to the first CD player and Xbox: 10
of the biggest tech products to debut at Las Vegas’ famous Consumer Electronics Show”. CNBC. Archived from the original on February 18, 2021. Retrieved May 10, 2021.
66. ^ “1990–1995: Why the World Went Windows”. Roughly Drafted. Archived from
the original on January 4, 2012. Retrieved August 12, 2008.
67. ^ Hormby, Thomas. The Apple vs. Microsoft GUI lawsuit, Low End Mac, August 25, 2006. Retrieved March 2, 2007.
68. ^ “Michael Spindler: The Peter Principle at Apple”. Archived from
the original on September 8, 2008. Retrieved August 12, 2008.
69. ^ “Power Macintosh 6100”. Retrieved August 12, 2008.
70. ^ Linzmayer 2004, pp. 254–256.
71. ^ Chaffin, Bryan. “Former Apple CEO Gil Amelio Lands A New CEO Job | The Mac Observer”,
The Mac Observer, February 6, 2001. Retrieved August 15, 2008.
72. ^ “1990–1995: Hitting the Wall”. Roughly Drafted. Archived from the original on September 24, 2008. Retrieved August 14, 2008.
73. ^ Tom, Hormby (August 10, 2013). “The Rise and
Fall of Apple’s Gil Amelio”. Low End Mac. Cobweb Publishing, Inc. Retrieved March 28, 2015.
74. ^ Thompson, Ben (February 5, 2018). “Apple’s Middle Age”. Stratechery. Retrieved March 31, 2019.
75. ^ Kawamoto, Dawn (December 20, 1996). “Apple
acquires Next, Jobs”. CNET. Retrieved October 26, 2022.
76. ^ Apple Computer, Inc. Finalizes Acquisition of NeXT Software Inc. at the Wayback Machine (archive index), Apple Inc., February 7, 1997. Retrieved June 25, 2006.
77. ^ Jump up to:a b
Fell, Jason (October 27, 2011). “How Steve Jobs Saved Apple”. Entrepreneur. Retrieved January 24, 2022.
78. ^ Chrasekaran, Rajiv; Shannon, Victoria (August 7, 1997). “Struggling Apple gets boost from Microsoft”. The Washington Post.
79. ^ Young,
Steve (August 8, 1997). “Apple bailout questioned”. CNN Money.
80. ^ “Power Computing Corporation”. Official Apple Support. Apple Inc. February 18, 2012. Retrieved May 10, 2017.
81. ^ Harreld, Heather (January 5, 1997). “Apple gains tech, agency
customers in Next deal”. Federal Computer Week. Archived from the original on December 6, 2008. Retrieved August 15, 2008.; “Apple unveils new marketing strategy”. Knight Ridder/Tribune News Service. November 10, 1997. Archived from the original on
November 13, 2008. Retrieved August 15, 2008.
82. ^ Apple Canada Inc (January 5, 1999). “800,000 iMacs Sold in First 139 Days”. Archived from the original on November 8, 2014. Retrieved January 26, 2008.
83. ^ Raletz, Alyson (June 7, 2012). “Man
who came up with iMac name tells what the ‘i’ stands for”. Kansas City Business Journal. Retrieved March 30, 2013.
84. ^ Jump up to:a b John Arlidge (March 17, 2014). “Jonathan Ive Designs Tomorrow”. Time. Retrieved March 22, 2014.
85. ^ Grossman,
Lev. The Apple Of Your Ear, Time, January 12, 2007. Retrieved February 1, 2007; Wilson, Greg. Private iCreator is genius behind Apple’s polish, New York Daily News, January 14, 2007. Retrieved February 1, 2007.
86. ^ “The one thing Steve Jobs did
that turned around Apple”. Launch Tomorrow. July 26, 2019. Retrieved January 24, 2022.
87. ^ “Why Apple Bounced Back”. Roughly Drafted. October 25, 2006. Retrieved November 8, 2014.; “A new beginning or swan song for Final Cut Pro X”. GR Reporter.
GRRreporter Ltd. June 7, 2013. Retrieved November 8, 2014.
88. ^ Jump up to:a b Matt Bell, Mark Wherry (September 2002). “APPLE/EMAGIC TAKEOVER The Inside Story Of The Deal That Changed The Music World”. Sound on Sound. SOS Publications Group. Archived
from the original on November 8, 2014. Retrieved November 8, 2014.
89. ^ Seff, Jonathan (May 1, 2001). “The Song Is Over for SoundJam”. Macworld. International Data Group. Retrieved December 16, 2017.
90. ^ “An Exclusive Look at Mac OS 9”. Egg
Freckles. Egg Freckles. February 24, 2014. Archived from the original on February 29, 2012. Retrieved March 23, 2014.
91. ^ Jump up to:a b c “Apple to Open 25 Retail Stores in 2001” (Press release). Apple. May 15, 2001. Retrieved May 27, 2017.
92. ^
“Apple Stores 2001–2003”. IFO Apple Store. Archived from the original on September 27, 2011. Retrieved October 7, 2011.
93. ^ Jump up to:a b c d “Apple Stores”. MacRumors. Retrieved May 27, 2017.
94. ^ Jump up to:a b c Useem, Jerry (March 8, 2007).
“Apple: America’s best retailer”. Fortune. Retrieved May 27, 2017.
95. ^ Jump up to:a b “Store List”. Apple Retail. Apple Inc. Retrieved December 5, 2017.
96. ^ Apple enjoys ongoing iPod demand, BBC News, January 18, 2006. Retrieved April 27,
2007; Cantrell, Amanda. Apple’s remarkable comeback story, CNN, March 29, 2006. Retrieved March 2, 2007.
97. ^ Chacksfield, Marc (June 19, 2008). “iTunes hits 5 billion downloads”. TechRadar. Future plc. Retrieved May 24, 2017.; Skillings, Jon
(June 19, 2008). “Apple’s iTunes hits 5 billion mark”. CNET. Retrieved May 24, 2017.
98. ^ Griggs, Brandon; Leopold, Todd (April 26, 2013). “How iTunes changed music, and the world”. CNN. Retrieved May 24, 2017.; Arthur, Charles (April 28, 2013).
“iTunes is 10 years old today. Was it the best idea Apple ever had?”. The Guardian. Retrieved May 24, 2017.
99. ^ Chaffin, Bryan. “Apple Shake: Apple Buys Nothing Real, A High End Compositing Software Maker”, The Mac Observer, February 7, 2002.
Retrieved August 15, 2008.
100. ^ Deitrich, Andy (February 2, 2004). “Garage Band”. Ars Technica. Retrieved March 23, 2017.
101. ^ Apple Introduces iPhoto, Apple Inc., January 7, 2002. Retrieved October 30, 2015.
102. ^ Jump up to:a b Apple
to Use Intel Microprocessors Beginning in 2006, Apple Inc., June 6, 2005. Retrieved March 2, 2007.
103. ^ Johnson, Bobbie (August 10, 2006). “Bye-bye Power Mac… hello Mac Pro”. The Guardian. Retrieved March 23, 2017.; “Apple Unveils New MacBook
Featuring Intel Core Duo Processors”. Apple Inc. May 16, 2006.
104. ^ “In Major Shift, Apple Builds Its Own Team to Design Chips”. The Wall Street Journal. April 30, 2009.
105. ^ Hesseldahl, Arik (April 5, 2006). “News Flash: Apple Introduces
‘Boot Camp’ To Run Windows XP on Macs”. BusinessWeek. Bloomberg L.P. Retrieved August 18, 2008.
106. ^ Martin, Shawn M. Carter, Emmie (August 2, 2018). “If you invested $1,000 in Apple 10 years ago, here’s how much you’d have now”. CNBC. Retrieved
April 5, 2020.
107. ^ Gamet, Jeff (January 16, 2006). Apple Passes Dell’s Market Cap, The MacObserver. Retrieved March 2, 2007.
108. ^ Markoff, John (January 16, 2006). “Michael Dell Should Eat His Words, Apple Chief Suggests”. The New York Times.
Archived from the original on March 18, 2017. Retrieved April 3, 2019.
109. ^ Singh, Jai (October 6, 1997). “Dell: Apple should close shop”. CNET. Retrieved March 23, 2017.
110. ^ “Drop the Computer”. The Economist. Economist Group. January 11,
2007. Retrieved May 24, 2017.; “What’s In A Name Change? Look At Apple”. Forbes. January 25, 2007. Retrieved May 24, 2017.
111. ^ “Apple Announces The iPhone”. MacRumors. January 9, 2007. Retrieved May 24, 2017.; Arrington, Michael (January 9,
2007). “Apple Announces iPhone, Stock Soars”. TechCrunch. AOL. Retrieved May 24, 2017.
112. ^ “Apple Announces Apple TV (Formerly ‘iTV’)”. MacRumors. January 9, 2007. Retrieved May 24, 2017.; “Apple TV Coming to Your Living Room”. Apple Inc. January
9, 2007. Retrieved May 24, 2017.
113. ^ Miller, Paul (July 25, 2007). “Apple sold 270,000 iPhones in the first 30 hours”. Engadget. Retrieved May 24, 2017.
114. ^ Oyedele, Akin (March 21, 2016). “Here’s how Apple shares do right after the new
iPhone launches”. Business Insider. Retrieved May 24, 2017.
115. ^ Block, Ryan (February 6, 2007). “A letter from Steve Jobs on DRM: let’s get rid of it”. Engadget. AOL. Retrieved March 23, 2017.
116. ^ Dalrymple, Jim (April 2, 2007). “Apple,
EMI offer higher-quality DRM free downloads”. Macworld. Archived from the original on January 4, 2012. Retrieved November 29, 2010.
117. ^ “Changes Coming to the iTunes Store”. Apple Inc. January 6, 2009. Retrieved March 23, 2014.
118. ^ Flandez,
Raymund (August 5, 2008). “Programmers Jockey for iPhone Users at Apple Site”. The Wall Street Journal. Retrieved August 16, 2008.
119. ^ McLaughlin, Kevin (August 11, 2008). “Apple’s Jobs Gushes Over App Store Success”. The Channel Wire. Archived
from the original on March 1, 2010. Retrieved August 16, 2008.
120. ^ Chen, Brian (October 21, 2008). “Jobs: Apple Is Third Largest Handset Supplier”. Wired. Retrieved March 23, 2014.
121. ^ Jobs, Steve (January 14, 2009). “Apple Media Advisory”
(Press release). Apple Inc. Retrieved March 23, 2014.
122. ^ “Apple Inc, Form 10-Q, Quarterly Report, Filing Date Apr 23, 2009”. secdatabase.com. Retrieved March 8, 2013.; “Apple reports the best non-holiday quarter in its history”. Betanews. April
22, 2009. Retrieved November 22, 2010.
123. ^ “Apple iPad reaches 1 million sales faster than iPhone”. Reuters. Retrieved September 10, 2018.
124. ^ “Apple passes Microsoft to be biggest tech company”. BBC News. May 27, 2010. Archived from the
original on May 29, 2010. Retrieved May 29, 2010.
125. ^ “Apple Presents iPhone 4” (Press release). Apple Inc. Archived from the original on September 3, 2011.; Beaumont, Claudine (June 24, 2010). “Apple iPhone 4: Full review”. The Telegraph. ISSN
0307-1235. Archived from the original on January 10, 2022. Retrieved September 10, 2018.
126. ^ Topolsky, Joshua (September 7, 2010). “iPod touch review (2010)”. Engadget. AOL. Retrieved March 23, 2017.; “Apple Reinvents iPod nano With Multi-Touch
Interface” (Press release). Apple Inc. September 1, 2010. Archived from the original on November 15, 2010. Retrieved November 11, 2010.; Bell, Donald (September 7, 2010). “Apple iPod Shuffle 2010 (2 GB) review”. CNet. Retrieved April 4, 2019.
127. ^
Mintz, Jessica; Robertson, Jordan. “Apple unveils new TV box for renting movies, shows”. Yahoo! News. Yahoo!. Archived from the original on September 2, 2010. Retrieved September 2, 2010.
128. ^ “Apple boss Steve Jobs takes ‘medical leave'”. BBC
News. January 17, 2011. Archived from the original on January 19, 2011. Retrieved January 17, 2011.
129. ^ Indvik, Lauren (May 9, 2011). “Apple Now World’s Most Valuable Brand”. Mashable. Retrieved October 7, 2011.
130. ^ Helft, Miguel (June
6, 2011). “Apple Unveils a ‘Cloud’ Music and Storage Service”. The New York Times. Archived from the original on January 1, 2022. Retrieved June 7, 2011.
131. ^ Primack, Doug. “Fallen Apple: Steve Jobs resigns”. Fortune. CNN. Archived from the
original on September 26, 2011. Retrieved August 24, 2011.
132. ^ Olivarez-Giles, Nathan; Suh Lauder, Thomas (August 24, 2011). “What does Steve Jobs’ chairman role mean for Apple?”. Los Angeles Times. Retrieved April 11, 2020.
133. ^ Foresman,
Chris (November 15, 2011). “Genentech’s Levinson replaces Steve Jobs as Apple chairman”. ars technica. Retrieved April 11, 2020.
134. ^ “Meet Apple’s Board of Directors”. Ethiopian Review. August 25, 2011. Archived from the original on September
28, 2012. Retrieved October 7, 2011.
135. ^ Griggs, Brandon (October 6, 2011). “Steve Jobs, Apple founder, dies”. CNN. Retrieved March 27, 2017.; Hess, Ken (October 5, 2011). “October 5th, 2011. The day Apple died”. ZDNet. Retrieved March 27, 2017.
136. ^
“Apple Reinvents Textbooks with iBooks 2 for iPad – New iBooks Author Lets Anyone Create Stunning iBooks Textbooks” (Press release). Apple Inc. January 19, 2012. Retrieved February 22, 2012.
137. ^ “Steve Jobs’ Plans to Disrupt the Textbook Industry.
How Disruptive Were They? | Inside Higher Ed”. www.insidehighered.com. Retrieved November 10, 2017.
138. ^ Ziegler, Chris (October 4, 2011). “iPhone 4S announced, available October 14th starting at $199”. The Verge. Retrieved March 23, 2017.; Parr,
Ben (October 4, 2011). “Apple Announces iPhone 4S”. Mashable. Retrieved March 23, 2017.
139. ^ Savov, Vlad (September 12, 2012). “Apple announces 4-inch iPhone 5 with LTE, Lightning connector, September 21st release date”. The Verge. Retrieved March
23, 2017.; Shimpi, Anand Lal (September 12, 2012). “Apple iPhone 5: Announced”. AnandTech. Purch Group. Retrieved March 23, 2017.
140. ^ Mossberg, Walter (March 15, 2012). “New iPad: a Million More Pixels Than HDTV”. The Wall Street Journal. Retrieved
March 15, 2012.; Lowensohn, Josh (March 7, 2012). “Apple iPad live blog (Wednesday, March 7)”. CNET. Retrieved March 23, 2017.
141. ^ Jump up to:a b Wood, Molly (October 23, 2012). “The new ‘new iPad’: Lightning strikes again”. CNET. Retrieved
March 23, 2017.
142. ^ Jump up to:a b Dudley-Nicholson, Jennifer (October 24, 2012). “Apple unveils new iPad Mini, updated iPad and new Macs”. Herald Sun. Archived from the original on February 17, 2013. Retrieved November 11, 2012.
143. ^ Stein,
Scott (October 5, 2012). “Apple iPhone 5 review”. CNET. Retrieved March 23, 2017.
144. ^ “Apple Sells Three Million iPads in Three Days” (Press release). Apple Inc. November 5, 2012. Retrieved February 22, 2013.
145. ^ Brown, Rich (November 11,
2013). “Apple Mac Mini with Fusion Drive review”. CNET. Retrieved March 23, 2017.
146. ^ Svensson, Peter. “Apple Sets Record for Company Value at $624B”. Associated Press. Archived from the original on August 22, 2012. Retrieved August 20, 2012.
147. ^
“Apple awarded $1bn in damages from Samsung in US court”. BBC News. August 25, 2012. Retrieved August 25, 2012.
148. ^ Jump up to:a b “Judge strikes $450 million from $1 billion damages award in Apple v. Samsung: second trial needed”. FOSS Patents.
Retrieved March 1, 2013.
149. ^ “HTC and Apple Settle Patent Dispute” (Press release). Apple Inc. November 10, 2012. Retrieved February 22, 2013.
150. ^ Reisinger, Don (November 12, 2012). “Apple predicted to generate up to $280 million a year
in HTC deal”. CNET. Retrieved March 23, 2017.
151. ^ Steele, Billy (May 28, 2014). “Apple acquires Beats Electronics for $3 billion”. Engadget. AOL. Retrieved March 23, 2017.; Welch, Chris (May 28, 2014). “Apple confirms it’s buying Beats for $3
billion”. The Verge. Retrieved March 23, 2017.
152. ^ “Apple Watch announced: available for $349 early next year”. The Verge. September 9, 2014. Retrieved July 15, 2015.; “The Apple Watch is poised to dominate the market for digital fitness trackers”.
The Verge. September 9, 2014. Retrieved July 15, 2015.
153. ^ “Apple Watch is competing as a fashion accessory, and that’s a risky move”. The Washington Post. Retrieved July 15, 2015.
154. ^ “iPhone Killer: The Secret History of the Apple Watch”.
Wired.
155. ^ Statt, Nick (January 26, 2016). “1 billion Apple devices are in active use around the world”. The Verge. Retrieved May 24, 2017.; Rossignol, Joe (January 26, 2016). “Apple Now Has Over 1 Billion Active Devices Worldwide”. MacRumors.
Retrieved May 24, 2017.
156. ^ Jump up to:a b c McBride, Sarah (June 6, 2016). “Apple leads Tech Industry in Fortune 500”. Yahoo Tech. Retrieved June 6, 2016.
157. ^ Gartenberg, Chaim (June 5, 2017). “Apple announces HomePod speaker to take on
Sonos”. The Verge. Vox Media. Retrieved December 14, 2017.
158. ^ Lunden, Ingrid; Roof, Katie (December 8, 2017). “Sources: Apple is acquiring music recognition app Shazam”. TechCrunch. Oath Inc. Retrieved December 14, 2017.
159. ^ Singleton,
Micah (December 11, 2017). “Apple confirms it has acquired Shazam”. The Verge. Vox Media. Retrieved December 14, 2017.
160. ^ “EU clears Apple’s purchase of song-recognition app Shazam”. CNBC. September 6, 2018. Archived from the original on September
7, 2018. Retrieved September 7, 2018.; Welch, Chris (September 24, 2018). “Apple completes Shazam acquisition, will make app ad-free for everyone”. The Verge. Retrieved September 24, 2018.
161. ^ Andreeva, Nellie (November 8, 2017). “Apple Gives
Reese Witherspoon-Jennifer Aniston Morning Show Series 2-Season Order, Confirms ‘Amazing Stories’ Reboot”. Deadline Hollywood. Retrieved January 18, 2019.
162. ^ Robb, David (June 7, 2018). “Apple Signs WGA Contract As It Ramps Up Scripted Shows”.
Deadline Hollywood. Retrieved January 18, 2019.; Andreeva, Nellie (June 15, 2018). “Oprah Winfrey Partners With Apple For Original Content”. Deadline Hollywood. Retrieved January 18, 2019.
163. ^ Andreeva, Nellie; Petski, Denise (June 20, 2018).
“Apple Teams With Sesame Workshop On Children’s Programming Slate”. Deadline Hollywood. Retrieved January 18, 2019.; Andreeva, Nellie; Petski, Denise (December 14, 2018). “Apple Makes ‘Peanuts’ Deal; DHX Media To Produce New Series, Specials &
Shorts With Classic Characters For Streamer”. Deadline Hollywood. Retrieved January 18, 2019.; Hipes, Patrick; Andreeva, Nellie (November 15, 2018). “Apple Inks Deal With A24 For Multiple Films As Part Of Push Into Movies”. Deadline Hollywood. Retrieved
January 18, 2019.
164. ^ Gurman, Mark (March 29, 2019). “Apple Cancels Plan for AirPower Wireless Charger”. Bloomberg.com. Retrieved August 25, 2022.; Panzarino, Matthew (March 29, 2019). “Apple cancels AirPower product, citing inability to meet
its high standards for hardware”. TechCrunch. Retrieved August 25, 2022.; Goode, Lauren (March 29, 2019). “RIP AirPower: Apple Kills Its Elusive Wireless Charging Pad”. Wired. ISSN 1059-1028. Retrieved August 25, 2022.
165. ^ Bursztynsky, Jessica
(August 19, 2020). “Apple becomes first U.S. company to reach a $2 trillion market cap”. CNBC. Retrieved August 19, 2020.
166. ^ Warren, Tom (June 22, 2020). “Apple announces it will switch to its own processors for future Macs”. The Verge. Retrieved
June 22, 2020.
167. ^ Haselton, Todd (June 22, 2020). “Apple will stop using Intel chips in all Macs by 2021, top analyst says”. CNBC. Retrieved June 22, 2020.
168. ^ “Apple announces ‘One More Thing’ event for November 10th”. The Verge. November
2, 2020. Retrieved November 2, 2020.
169. ^ McDaniel, Allison (April 21, 2022). “Apple’s M2 chip nears as Samsung beats LG as processor packaging partner”. 9to5Mac. Retrieved April 27, 2022.
170. ^ “Apple tests several new Macs with next-generation
M2 chips – Bloomberg News”. Reuters. April 14, 2022. Retrieved April 27, 2022.; Clark, Mitchell (April 14, 2022). “Apple’s M2 chips and the computers they’ll power detailed in new leak”. The Verge. Retrieved April 27, 2022.
171. ^ Higgins, Tim
(April 16, 2022). “The Chips That Rebooted the Mac”. The Wall Street Journal. ISSN 0099-9660. Retrieved April 27, 2022.
172. ^ Brown, Dalvin (April 27, 2022). “Apple Opens Self-Repair Store With $300 iPhone Screens, 19-Cent Screws”. The Wall Street
Journal. ISSN 0099-9660. Retrieved April 27, 2022.; Feiner, Lauren (April 27, 2022). “Apple now lets you buy parts so you can fix your iPhone yourself”. CNBC. Retrieved April 27, 2022.; Porter, Jon (April 27, 2022). “Apple’s DIY repair service is
now available in the US”. The Verge. Retrieved April 27, 2022.; “Apple’s Self Service Repair program is now open to iPhone owners in the US”. Engadget. Retrieved April 27, 2022.; “Apple opens Self Service Repair to US iPhone users”. TechCrunch. April
27, 2022. Retrieved April 27, 2022.; Sherr, Ian. “Apple Launches Do-It-Yourself Repairs For iPhone 13, iPhone 12 and iPhone SE”. CNET. Retrieved April 27, 2022.; “Apple’s Self-Service Repair Store Finally Launches”. PCMAG. Retrieved April 27, 2022.
173. ^
Porter, Jon (May 30, 2022). “Apple’s RealityOS for rumored headset appears in trademark application”. The Verge. Retrieved May 30, 2022.; Gurman, Mark; Mochizuki, Takashi; Wu, Debby (January 14, 2022). “Apple’s New VR/AR Headset Risks Being Delayed
Until 2023”. Bloomberg. Retrieved May 30, 2022.
174. ^ Fingas, Jon (October 14, 2022). “Apple’s mixed reality headset reportedly uses iris scanning for payments and sign-ins”. Engadget. Retrieved October 19, 2022.
175. ^ Lerman, Rachel; Gregg,
Aaron; Somasundaram, Praveena (June 19, 2022). “Apple Store workers approve union, the first in the U.S.” The Washington Post. Retrieved June 19, 2022.
176. ^ “Apple launches Lockdown Mode to block spyware attacks on at-risk users”. BBC News. July
6, 2022. Retrieved July 7, 2022.
177. ^ Hunter, Tatum; Velazco, Chris (March 28, 2023). “Now you can ‘buy now, pay later’ with Apple Wallet”. The Washington Post.
178. ^ De Avila, Joseph (March 28, 2023). “Apple Rolls Out Buy Now, Pay Later
Plan”. The Wall Street Journal.
179. ^ “Apple in Mumbai: Tim Cook inaugurates first store in India”. BBC News. April 18, 2023. Retrieved April 18, 2023.
180. ^ Chen, Brian X. (June 8, 2015). “Easy and Reliable Remains Apple’s Mantra”. The New
York Times. Archived from the original on September 28, 2022. Retrieved September 28, 2022.
181. ^ “Apple iPhone smartphone shipments worldwide 2010–2022”. Statista. Archived from the original on October 3, 2022. Retrieved October 3, 2022.
182. ^
“Global Smartphone Revenue Hits Record ~$450 Billion in 2021; Apple Captures Highest Ever Share in Q4 2021”. Counterpoint Research. February 25, 2022. Archived from the original on October 12, 2022. Retrieved October 12, 2022.
183. ^ Satariano,
Adam (August 10, 2011). “Apple Surpasses Exxon as World’s Most Valuable Company Before Retreating”. Bloomberg News. Archived from the original on August 10, 2011. Retrieved May 28, 2017.
184. ^ Bohn, Dieter (May 19, 2021). “iPad Pro (2021) review:
the best screen, but is that enough?”. The Verge. Retrieved November 7, 2022.
185. ^ Ivanov, Dzhoro (September 18, 2022). “The M1 iPad Pro can run a desktop OS – Apple just won’t let it”. Phone Arena. Retrieved November 7, 2022.
186. ^ “Apple
has sold a total of 500 million iPads in the last 10 years”. AppleInsider. September 15, 2020. Retrieved September 21, 2020.; Fried, Ina (January 31, 2017). “iPad sales keep shrinking – down another 20 percent”. Recode. Retrieved March 20, 2019.;
“‘Clearance sale’ shows Apple’s iPad is over. It’s done”. The Register. March 23, 2017. Retrieved March 20, 2019.
187. ^ Potuck, Michael (August 5, 2020). “Latest data suggests iPad sales hit highest growth rate in 6 years during Q2”. 9to5Mac.
Retrieved September 21, 2020.
188. ^ Leswing, Kif (January 28, 2020). “Apple’s fastest-growing business segment, which includes AirPods and Watch, is now bigger than Mac”. CNBC. Retrieved October 19, 2022.
189. ^ Peters, Jay (June 5, 2023). “Apple
announces visionOS, the operating system for its Vision Pro headset”. The Verge. Retrieved June 5, 2023.
190. ^ Lin, Julian (June 6, 2023). “Unity Software & Apple: Vision Pro Partnership Changes Everything | Seeking Alpha”. seekingalpha.com. Retrieved
June 26, 2023.
191. ^ Technologies, Unity. “Unity Platform Partners – Powering our cross-platform development reach | Unity”. unity.com. Retrieved June 26, 2023.
192. ^ nj1867 (June 13, 2023). “Apple Vision Pro Unity Games”. Medium. Retrieved
June 26, 2023.
193. ^ Guilfoyle, Stephen (June 6, 2023). “Play Unity Software This Way as the Stock Surges on Apple Vision Pro Partnership”. RealMoney. Retrieved June 26, 2023.
194. ^ Pullen, John Patrick (March 24, 2019). “Apple’s Two-Word Plan
for the Future of the Internet: Subscribe Now”. Forbes. Archived from the original on March 25, 2019. Retrieved March 25, 2019.
195. ^ “Logo Evolution: How Top Brands Redesigned Logos and Boosted Conversion”. Vardot. Retrieved April 9, 2017.
196. ^
“Steve Jobs bio says Apple CEO abhorred ‘corrupt’ execs”. CBC News. October 20, 2011. Retrieved October 21, 2011.
197. ^ Moses, Asher (October 7, 2011). “Who was Steve Jobs the man?”. The Age. Melbourne. Retrieved October 7, 2011.; “Tearful memories
for Apple co-founder”. The Age. Melbourne. Archived from the original on October 8, 2011. Retrieved October 7, 2011.
198. ^ Flynn, Laurie J. (February 6, 2007). “After Long Dispute, Two Apples Work It Out”. The New York Times. Archived from the
original on February 7, 2007. Retrieved October 21, 2016.
199. ^ “Wired News: Apple Doin’ the Logo-Motion”. September 26, 2003.; “¥ves ฿ennaïm ? (@ZLOK) on Twitter”. twitter.com.
200. ^ “Apple Compu Photo credit: https://www.flickr.com/photos/boston_public_library/8960904651/’]