gucci

 

  • [59] In July 2017, Gucci announced the launch of Gucci Décor, which was the first time the brand tested itself in the home decoration segment.

  • [35] Gucci dress Domenico De Sole, legal adviser to the Gucci family since the 1980s and CEO of Gucci since 1994, campaigned for Gucci’s leather manufacturers in Italy to
    keep working together and developed a partners’ program to strengthen their ties.

  • He convinced his father to grow by opening a new shop in Rome (21 Via Condotti) in 1938, and launched more Gucci accessories (gloves, belts, wallets, keychains).

  • [63] Gucci also revived its makeup collection[64] and launched its first fine jewelry collection.

  • The Gucci Sportabout wagon became one of the first American cars to offer a special luxury trim package created by a famous fashion designer.

  • [81] In January 2018, following a renovation, the Gucci Museum reopened with a new name, the Gucci Garden, and a new restaurant within its walls, the Gucci Osteria, managed
    by Massimo Bottura.

  • [7] Governance In the history of Gucci, up until the end of the Gucci family era, the design, promotion, and production of Gucci products were handled by the members of the
    Gucci family.

  • [111] Later in October 2023, Gucci introduced its campaign which included its Horsebit 1955 bag made with Demetra, an animal-free material.

  • [42] Following Ford’s departure, Gucci Group retained three designers to continue the success of the company’s flagship label: John Ray, Alessandra Facchinetti and Frida Giannini,
    all of whom had worked under Ford’s creative direction.

  • [19] In 1985, the Gucci loafer became part of the permanent collection of the New York Moma.

  • [9][10] Trade name: Gucci; Company type: Subsidiary (S.p.A.); Industry: Fashion; Founded: 1921; 103 years ago in Florence, Tuscany, Italy; Founder: Guccio Gucci; Headquarters:
    Via Tornabuoni 73/R 50123 Florence, Italy, 43°46′17″N 11°15′04″E; Number of locations: 528 (2022); Key people: Jean-François Palus (CEO), Sabato de Sarno (Creative Director); Revenue: €9.9 billion (2023); Number of employees: 20,711 (2022);
    Parent: Kering History 1921 birth in Florence See also: Guccio Gucci The founder Guccio Gucci The Gucci family claims its origins are rooted in the merchant city of Florence since around 1410.

  • [132] In October 2018, Marco Bizzarri warned the Chinese ecommerce giants Alibaba and JD.com that Gucci could not open shop on their websites as long as they would not remove
    the many fake Gucci products out of their listings.

  • [105] In June 2020, Gucci launched its first fully sustainable collection “Gucci Off the Grid”.

  • [16][17][18] Gucci launched Gucci Perfumes (Il Mio Profumo) and its first watch (Model 2000) in 1972, its first franchised store in the US in 1973, and opened the Gucci Galleria
    in its Beverly Hills store in 1977, a private art gallery adjoined to the store and reserved to premium clients who were given a golden key to access it.

  • [24] Despite the family disputes, between 1981 and 1987, the sales of trademarked Gucci products reached $400 million,[25] and $227 million in 1990 alone.

  • [116][117] The earliest known instance of Gucci used in this sense is Lenny Kravitz describing his bedroom as “very Gucci”[118] in the September 1999 issue of Harper’s Bazaar.

  • [123] Guinness World Records • 1974: The Model 2000 Gucci watch broke the record for selling more than one million units in two years.

  • [60] In April 2018, Gucci inaugurated the ArtLab, a 37,000-square-metre center of innovation outside of Florence in Italy, where new leather goods, footwear, new materials,
    metal hardware and packaging are developed and tested.

  • [37] LVMH-PPR struggle over Gucci By January 1999, the French luxury conglomerate LVMH, which had been buying shares of Gucci discreetly since 1995, reached 34% ownership
    in Gucci Group NV.

  • In October 1968, Gucci opened a store at 347 Rodeo Drive, driving many Hollywood stars to endorse the brand.

  • [96] In 2020, Gucci launched an “Unconventional Beauty” ad campaign, including a model with Down syndrome.

  • Frida Giannini – a Gucci handbag designer since 2002, head of accessories since 2004, and creative director of women’s ready-to-wear and accessories since 2005 – was appointed
    creative director of Gucci in 2006.

  • [40] A tension occurred in December 2000 when Gucci bought 51% of Alexander McQueen’s couture house, as McQueen was also the creative designer of LVMH’s Givenchy at that time.

  • During the Fall show of February 2015, Alessandro Michele introduced “a different Gucci”,[52][53] one with a “sophisticated, intellectual and androgynous feel”.

  • [65] In December 2020, following an agreement between Kering and Alibaba, Gucci launched two stores (fashion and beauty) on Tmall.

  • Paolo Gucci, son of Aldo, tried to launch the brand Gucci Plus on his own.

  • Facchinetti was elevated to Creative Director of Women’s wear in 2004 and designed for two seasons before leaving the company.

  • [127] However, “according to Gucci, the ruling does not affect the use of its GG logo in the region” because “Gucci is the owner of several other valid registrations for this
    mark, including a Community Trade Mark (covering the European Union) for its iconic GG logo and those rights are directly enforceable in the U.K.”[127] In November 2008, the website TheBagAddiction.com was shut down after being sued by Gucci
    for selling counterfeit products.

  • [62] In April 2019, the company launched Gucci 9, a 500-employee network of 6 call centers worldwide for high-end customer service.

  • [14] The brand launched its first global tagline, Quality is remembered long after price is forgotten.

  • After this crisis, the brand was revived and in 1999 Gucci became a subsidiary of the French conglomerate PPR, which later renamed itself to Kering.

  • During World War II, the artisans of Gucci worked on making boots for the Italian infantry.

  • [101] In October 2017, Gucci announced it would ban furs from its stores in 2018.

  • In March 1963, Gucci opened its first French store near Place Vendôme in Paris.

  • [48] Between 2010 and 2015, 220 new Gucci stores opened, bringing the total store count to 500.

  • [134] In 2023, Gucci USA filed a lawsuit against Sam’s Club, Century 21 and Lord & Taylor for selling counterfeit Gucci products.

  • Aldo, the son of Guccio, became increasingly involved in the family company since he started working there in 1925.

  • [87] By 2011, the fund grew to $150,000, including $50,000 for a newly created Women Documentary Award.

  • He later worked four years for the Compagnie des Wagons-Lits, the European rail company that specialized in upscale travel leisure, thus further enhancing his experience with
    luxurious traveling lifestyles.

  • [67] In January 2023, Sabato de Sarno was appointed creative director of Gucci[68] to “reestablish Gucci’s edge” and “restore its brand equity”, after the Bizzarri/Michele
    success had also eroded Gucci’s luxury glow.

  • [133] In December 2019, Gucci sued three dozen websites selling fake Gucci products.

  • [54] He revived Gucci classics, such as the double-G logo,[55] the Jackie O. bag,[56] and more; he also created iconic products like the Dionysus handbag.

  • [28] Revived through the hot-bod hedonism of Tom Ford’s creations, Gucci also launched provocative products in limited edition such as silver handcuffs,[33] a G-string[34]
    and provocative ad campaigns such as the G logo shaved on pubic hair.

  • [88] In 2011, with the Venice Film Festival, Gucci also launched the ‘Gucci Award for Women in Cinema’ to underline the impact of women in film-making.

  • [28] Then, from 1995 to 1997, Investcorp sold its interests in Gucci for around US$1.9 billion.

  • He also opened a small workshop to have his own leather goods made by local craftsmen.

  • [30] Porno Chic Revival See also: Tom Ford and Domenico De Sole Dawn Mello[31] was hired in November 1989 as Gucci’s executive vice president and chief designer.

  • [86] Social In 2008, Gucci launched the Gucci Tribeca Documentary Fund, an $80,000 fund to finance movies promoting social change and presented at the Tribeca Film Festival.

  • [12][11] The company made handbags of cotton canvas rather than leather during World War II as a result of material shortages.

  • [142] In October 2019, Gucci launched a $1.5-million scholarship program for US students traditionally underrepresented in the fashion industry.

  • [97] During the COVID-19 pandemic, Gucci pledged €2 million to two crowdfunding campaigns, the first to support the Italian Civil Protection Department, and the second for
    the COVID-19 Solidarity Response Fund.

 

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Photo credit: https://www.flickr.com/photos/31064702@N05/4093390305/’]