social media

 

  • “[30] While the variety of evolving stand-alone and built-in social media services makes it challenging to define them,[2] marketing and social media experts broadly agree
    that social media includes the following 13 types:[31] • Blogs (ex.

  • It offered early forms of social media features with 1973-era innovations such as Notes, PLATO’s message-forum application; TERM-talk, its instant-messaging feature; Talkomatic,
    perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog and Access Lists, enabling the owner of a note file or other application to limit access to a certain set of users, for example, only friends, classmates,
    or co-workers.

  • Re-sharing (or, in this case, retweeting) is an especially popular component and feature of Twitter, allowing its users to keep up with important events and stay connected
    with their peers, as well as contributing in various ways throughout social media.

  • [91] Social media marketing[edit] Main article: Social media marketing Social media marketing is the use of social media platforms and websites to promote a product or service
    and also to establish a connection with its customers.

  • [26] Research from 2015 shows that the world spent 22% of their online time on social networks,[27] thus suggesting the popularity of social media platforms.

  • [98] Companies using social media marketing have to keep up with the different social media platforms and stay on top of ongoing trends.

  • Definition and features[edit] The idea that social media are defined simply by their ability to bring people together has been seen as too broad, as this would suggest that
    fundamentally different technologies like the telegraph and telephone are also social media.

  • [18] Development of social-media platforms[edit] SixDegrees, launched in 1997, is often regarded as the first social media site.

  • Social media can also be used to directly advertise; placing an advert on Facebook’s Newsfeed, for example, can provide exposure of the brand to a large number of people.

  • When the World Wide Web (WWW, or ‘the web’) was added to the Internet in the mid-1990s, message forums migrated to the web, becoming Internet forums, primarily due to cheaper
    per-person access as well as the ability to handle far more people simultaneously than telco modem banks.

  • [42][43][44] A common legitimate use includes using automated programs to post on social media at a specific time.

  • Users create service-specific profiles for the site or app that are designed and maintained by the social media organization.

  • [65] Data from Common Sense Media has suggested that children under the age of 13 in the United States use social networking services despite the fact that many social media
    sites have policies that state one must be at least 13-years-old or older to join.

  • In a social media context, content or websites that are ‘viral’ (or which ‘go viral’) are those with a greater likelihood that users will re-share content posted (by another
    user) to their social network, leading to further sharing.

  • New social media technology[edit] Main article: Software patent There has been rapid growth in the number of U.S. patent applications that cover new technologies that are
    related to social media, and the number of them that are published has been growing rapidly over the past five years.

  • [23] As such, according to CBS News, SixDegrees is “widely considered to be the very first social networking site,” as it included “profiles, friends lists, and school affiliations”
    that could be used by registered users.

  • Social media marketing has increased due to the growing active user rates on social media sites.

  • [1][2] While challenges to the definition of social media arise[3][4] due to the variety of stand-alone and built-in social media services currently available, there are some
    common features:[2] 1.

  • [62] Most popular social networking services[edit] The following is a list of the most popular social networking services based on the number of active users as of January
    2022 per Statista.

  • [96] However, since social media allows consumers to spread opinions and share experiences in a peer-to-peer fashion, this has shifted some of the power from the organization
    to consumers, since these messages can be transparent and honest.

  • Companies are increasingly using social-media monitoring tools to monitor, track, and analyze online conversations on the Web about their brand or products or about related
    topics of interest.

  • [70] As children grow older, they utilize certain social media services on a frequent basis and often use the application YouTube to consume content.

  • Social media helps the development of online social networks by connecting a user’s profile with those of other individuals or groups.

  • Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.

  • [32] Mobile social media differ from others because they incorporate the current location of the user (location-sensitivity) or the time delay between sending and receiving
    messages.

  • Nonprofit organizations and activists may have similar interests in posting content on social media sites with the aim of it going viral.

  • One of the main uses is to interact with audiences to create awareness of the company or organization, with the main idea of creating a two-way communication system where
    the audience and/or customers can interact; e.g., customers can provide feedback on the firm’s products.

  • Social media platforms also enable targeting specific audiences with advertising.

  • [85] Businesses[edit] Main article: Social media use by businesses Businesses can use social media tools for marketing research, communication, sales promotions/discounts,
    informal employee-learning/organizational development, relationship development/loyalty programs,[32] and e-Commerce.

  • Social media facilitate the development of online social networks by connecting a user’s profile with those of other individuals or groups.

  • “[71] This also made healthcare workers and systems more aware of social media as a place people were getting health information about the pandemic: “During the COVID-19 pandemic,
    social media use has accelerated to the point of becoming a ubiquitous part of modern healthcare systems.

  • Users of social media are then able to like, share, and comment on the advert; this turns the passive advertising consumers into active advertising producers since they can
    pass the advert’s message on to their friends.

  • It was the first website to provide users the option of creating a profile.

  • Examples are the social hub site Facebook launching an integrated video platform in May 2007,[48] and Instagram, whose original scope was low-resolution photo sharing, introducing
    the ability to share quarter-minute 640×640 pixel videos in 2013[49] (later extended to a minute with increased resolution), acting like a minimal video platform without video seek bar.

  • Additionally, some bots violate the terms of use on many social media platforms such as Instagram, which can result in profiles being taken down and banned.

  • [13] Additionally, social media outlets operate in a dialogic transmission system, i.e., many sources to many receivers, while traditional media outlets operate under a monologic
    transmission model (i.e., one source to many receivers).

  • [14] Since the dramatic expansion of the Internet, digital media or digital rhetoric can be used to represent or identify a culture.

  • [51] Twitter, whose original scope was text-based microblogging, later adapted photo sharing functionality (deprecating third-party services such as TwitPic),[52] later video
    sharing with 140-second time limit and view counter but no manual quality selection or subtitles like on dedicated video platforms, and originally only available to mobile app users but later implemented in their website front ends.

  • Certain social media applications such as Twitter, Facebook, and Instagram are places where users share specific political or sports content.

  • As users engage with these electronic services, they create highly interactive platforms which individuals, communities, and organizations can share, co-create, discuss, participate,
    and modify user-generated or self-curated content posted online.

  • Often social media can become a good source of information and/or explanation of industry trends for a business to embrace change.

  • Similarly, a nationally representative survey by Common Sense Media conducted in 2020 of Americans ages 13–18 found that YouTube was also the most popular social media service
    (used by 86% of 13- to 18-year-old Americans in the past year).

  • Social media promotes users to share content with others and display content in order to enhance a particular brand or product.

  • Since the different platforms and trends attract different audiences, firms must be strategic about their use of social media to attract the right audience.

  • Social media, by connecting individuals to new ties via the social network can increase entrepreneurship and innovation, especially for those individuals who lack conventional
    information channels due to their lower socioeconomic background.

  • [29] The terminology is unclear, with some early researchers referring to social media as social networks or social networking services in the mid 2000s.

  • Slow-timers (neither location nor time sensitive): Transfer of traditional social media applications to mobile devices (e.g.

  • [69] (In general, as age increased, the tweens were more likely to have used major social media apps and games.)

  • The use of social media certainly increases as people grow older and it has become a customary thing to have an Instagram and Twitter account.

  • In some cases, posts containing popular content or fast-breaking news have been rapidly shared and re-shared by a huge number of users.

  • [28] As many as 4.08 billion social media users worldwide were found active on smartphones as of October 2020.

  • Mobile social media are useful applications of mobile marketing because the creation, exchange, and circulation of user-generated content can assist companies with marketing
    research, communication, and relationship development.

  • Many social media sites provide specific functionality to help users re-share (also known as re-blogging) content, such as Twitter’s ‘retweet’ button, Pinterest’s ‘pin’ function,
    Facebook’s ‘share’ option, or Tumblr’s ‘re-blog’ function.

  • [22] The development of social media began with simple platforms.

  • [89] Because of the wide use of social media by consumers and their own employees, companies use social media[90] on a customer-organizational level; and an intra-organizational
    level.

  • [37] As companies aim for greater market shares and increased audiences, internet bots have also been developed to facilitate social media marketing.

  • [6] A more recent paper from 2015 reviewed the prominent literature in the area and identified four common features unique to then-current social media services:[2] 1.

  • [86] To properly take advantage of these benefits, businesses need to have a set of guidelines that they can use on different social media platforms.

  • Social media are Web 2.0 Internet-based applications.

  • [8][9][1] Additionally, social media are used to document memories, learn about and explore things, advertise oneself, and form friendships along with the growth of ideas
    from the creation of blogs, podcasts, videos, and gaming sites.

  • [2][6] Introduction The term “social” in regard to media suggests that platforms are user-centric and enable communal activity.

  • ARPANET, which first came online in 1967, had by the late-1970s developed a rich cultural exchange of non-government/business ideas and communication, as evidenced by the
    network etiquette (or ‘netiquette’) described in a 1982 handbook on computing at MIT’s Artificial Intelligence Laboratory.

  • [83] Government reputation management[edit] As social media gained momentum among the younger generations, governments began using it to improve their image, especially among
    the youth.

  • [88] However, this process can be difficult, because one of the foundational concepts in social media is that one cannot completely control one’s message through social media
    but rather one can simply begin to participate in the “conversation” expecting that one can achieve a significant influence in that conversation.

  • Second Life, Twinity) Mobile social media[edit] Mobile social media refers to the use of social media on mobile devices such as smartphones and tablet computers.

  • [64] A separate study from 2015 found that people with a higher social comparison orientation appear to use social media more heavily than people with low social comparison
    orientation.

 

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