times square

 

  • [144] On December 31, 1907, a ball signifying New Year’s Day was first dropped at Times Square,[145] and the Square has held the main New Year’s celebration in New York City
    ever since.

  • [36] Now known simply as One Times Square, it is famed for the Times Square Ball drop on its roof every New Year’s Eve.

  • Notable examples include: • Coca-Cola sign • Disney Store • Fashion One • Forever 21 (formerly Virgin Megastores) • Hard Rock Cafe New York • M&M’s World • MTV • Planet Hollywood
    • Palladium Times Square • Revlon • Times Square Studios – used primarily for selected ABC News and ESPN programs, such as Good Morning America • TKTS – the Theatre Development Fund’s reduced-price ticket booth has, since 2008, been backed
    by a red, sloped, triangular set of bleacher-like stairs, which is frequented by residents and tourists.

  • [143] However, for the millennium celebration on December 31, 1999, published reports stated approximately two million people overflowed Times Square, flowing from Sixth Avenue
    to Eighth Avenue and back on Broadway and Seventh Avenue to 59th Street, making it the largest gathering in Times Square since August 1945 during celebrations marking the end of World War II.

  • [71][72][73] Furthermore, as part of the West Midtown special zoning district created in 1982, the New York City government had allowed new buildings in Times Square to be
    developed with an increased floor area ratio.

  • [121] By December 2013, the first phase of the Times Square pedestrian plaza had been completed at the southern end of the square in time for the Times Square Ball drop on
    New Year’s Eve.

  • Brightly lit at all hours by numerous billboards and advertisements as well as businesses offering 24/7 service, Times Square is sometimes referred to as “the Crossroads of
    the World”,[2] “the Center of the Universe”,[3] “the heart of the Great White Way”,[4][5][6] and “the heart of the world”.

  • [46] Nevertheless, Times Square continued to be the site of the annual ball drop on New Year’s Eve.

  • [15] It is the site of the annual New Year’s Eve ball drop, which began on December 31, 1907, and continues to attract over a million visitors to Times Square every year,[16]
    in addition to a worldwide audience of one billion or more on various digital media platforms.

  • [35] The New York Times moved to more spacious offices one block west of the square in 1913 and sold the building in 1961.

  • Today, Countdown Entertainment and One Times Square handle the New Year’s Eve event in conjunction with the Times Square Alliance.

  • Below and near the letters “Cam” is smoke from a disintegrating smoke ring Times Square, 1965; the My Fair Lady marquee is at center From the 1960s to the early 1990s, the
    seediness of the area, especially due to its go-go bars, sex shops, peep shows, and adult theaters, became an infamous symbol of the city’s decline.

  • [141][142] New Year’s Eve celebrations[edit] See also: Times Square Ball The Times Square Ball in 2007 Times Square is the site of the annual New Year’s Eve ball drop.

  • [86] Prudential and Klein dissolved their partnership for the four office-building sites at Times Square’s southern end in 1996.

  • [108][109] In February 2011, Times Square became smoke-free as New York extended the outdoors smoking ban to the area.

  • [55] By 1986, New York City Planning Commission (CPC) was considering enacting regulations that would have forced new buildings along Times Square to include bright signage
    as well as deep setbacks.

  • The New York City Department of Sanitation estimated that by 8 a.m. on New Year’s Day 2014, it had cleared over 50 short tons (45 long tons; 45 t) of trash from the New Year’s
    celebration, using 190 workers from their crews and the Times Square Alliance.

  • [57][a] The regulation also required new buildings on Times Square to include large, bright signs.

  • [14] Formerly known as Longacre Square, Times Square was renamed in 1904 after The New York Times moved its headquarters to the then newly erected Times Building, now One
    Times Square.

  • [114] Pedestrian plaza[edit] Pedestrian plaza Pilot program (2009) Temporary conversion (2012) Permanent reconstruction (2017) On February 26, 2009, Mayor Michael Bloomberg
    announced that traffic lanes along Broadway from 42nd Street to 47th Street would be de-mapped starting Memorial Day 2009 and transformed into pedestrian plazas as a trial until at least the end of the year.

  • [147] Impact of COVID-19[edit] The onset of the COVID-19 pandemic in New York City during 2020 reduced the number of people traveling to Times Square.

  • [140] The high level of pedestrian traffic has resulted in $4.8 billion in annual retail, entertainment, and hotel sales,[141] with 22 cents out of every dollar spent by visitors
    in New York City being spent within Times Square.

  • History Early history[edit] When Manhattan Island was first settled by the Dutch, three small streams united near what is now 10th Avenue and 40th Street.

  • “[31] 1900s–1930s[edit] In 1904, New York Times publisher Adolph S. Ochs moved the newspaper’s operations to a new skyscraper on 42nd Street at Longacre Square, on the site
    of the former Pabst Hotel, which had existed on the site for less than a decade since it opened in November 1899.

  • About one million revelers crowd Times Square for the New Year’s Eve celebrations, more than twice the usual number of visitors the area usually receives daily.

  • [116] The pedestrian plaza project was originally opposed by local businesses, who thought that closing the street to cars would hurt business.

  • [169] Gran Turismo 4 also features Times Square both as a photo spot and as a part of the New York city circuit which also includes Central Park.

  • The locality had not previously been given a name, and city authorities called it Longacre Square after Long Acre in London, where the horse and carriage trade was centered
    in that city.

  • [54] The area was so abandoned at one point during the time that the entire Times Square area paid the city only $6 million in property taxes (about $13 million in 2020).

  • [80] In 1992, the Times Square Alliance (formerly the Times Square Business Improvement District, or “BID” for short), a coalition of city government and local businesses
    dedicated to improving the quality of commerce and cleanliness in the district, started operations in the area.

  • [30] According to Gotham: A History of New York City to 1898, “By the early 1890s this once sparsely settled stretch of Broadway was ablaze with electric light and thronged
    by crowds of middle- and upper-class theatre, restaurant and cafe patrons.

  • [69][74] In 1990, the State of New York took possession of six of the nine historic theaters on 42nd Street, and the New 42nd Street non-profit organization was appointed
    to oversee their restoration and maintenance.

  • The northern part of the square in 2004 before reconstruction, with Two Times Square in the center

  • [33] Just three weeks later, the first electrified advertisement appeared on the side of a bank at the corner of 46th Street and Broadway.

  • [34] The north end later became Duffy Square, and the former Horse Exchange became the Winter Garden Theatre, constructed in 1911.

  • [102] On completion, the 20 Times Square development will host the largest LED signage in Times Square at 18,000 square feet.

  • Security was high following the September 11 terrorist attacks in 2001, with more than 7,000 New York City police officers on duty in the Square, twice the number for an ordinary
    year.

  • [87][88] The same year, Douglas Durst acquired the site at the northeast corner of Broadway and 42nd Street,[89] and he developed 4 Times Square there.

  • [90] The northwest corner of Seventh Avenue and 42nd Street was taken by Reuters, which enlisted Rudin Management as its development partner and built 3 Times Square on that
    corner;[91][92] that building opened in 2001.

  • In the mid-1990s, Mayor Rudolph Giuliani led an effort to clean up the area, an effort that is described by Steve Macek in Urban Nightmares: The Media, the Right, and the
    Moral Panic Over the City: Security was increased, pornographic theatres were closed, and “undesirable” low-rent residents were pressured to relocate, and then more tourist-friendly attractions and upscale establishments were opened.

  • For instance, in Grand Theft Auto IV, a recreation of the Times Square area referred to in-game as “Star Junction”, is included in the game’s fictional “Liberty City” setting.

  • [138][139] Even excluding residents from the visitor count, Times Square is the world’s second most visited tourist attraction, behind the Las Vegas Strip.

  • [105] Looking southeast at TKTS ticket booth on a sunny afternoon in Times Square Times Square started hosting other major annual events in the 2000s.

  • [67] 42nd Street Redevelopment, further revitalization[edit] The pace, extensive transit connectivity, and theatrical tradition of 42nd Street between Seventh and Eighth Avenues
    have made this one of the best known streets in the Times Square neighborhood and the Broadway Theater District.

  • [27] By 1872, the area had become the center of New York’s horse carriage industry.

  • On that night, hundreds of thousands of people congregate to watch the Waterford Crystal ball being lowered on a pole atop the building, marking the start of the new year.

  • [148] Times Square was closed to the public for New Year’s Day 2021 and observers were dispersed into enclosures measuring 8 by 8 feet (2.4 by 2.4 m).

  • In the first half of the 19th century, it became one of the prized possessions of John Jacob Astor, who made a second fortune selling off lots to hotels and other real estate
    concerns as the city rapidly spread uptown.

  • [59][60] Consequently, 1540 Broadway was completely empty, while 1585 Broadway and 750 Seventh Avenue had one tenant each, despite the buildings having over 2 million square
    feet (190,000 m2) of office space between them.

  • [49] As early as 1960, 42nd Street between Seventh and Eighth avenues was described by The New York Times as “the ‘worst’ [block] in town”.

  • [44] 1930s–1950s[edit] Crowds celebrating in Times Square on V-J Day (August 15, 1945) The general atmosphere of Times Square changed with the onset of the Great Depression
    in the early 1930s.

  • [75] The theatres of Broadway and the huge number of animated neon and LED signs have been one of New York’s iconic images as well as a symbol of the intensely urban aspects
    of Manhattan.

  • [164] Times Square has been fictionally attacked and destroyed in several movies, including Knowing, when a solar flare destroys New York City;[165] Deep Impact, when a tsunami
    created from a meteor impact destroys New York City; the 1998 film Godzilla, where Godzilla is chased through the square; the Ghostbusters movies; Stephen King’s The Stand, where the intersection is overcome by total anarchy; Transformers:
    Revenge of the Fallen, and Cloudy with a Chance of Meatballs.

  • [56] The CPC adopted a planning regulation in 1987, which required large new developments in Times Square to set aside about 5 percent of their space for “entertainment uses”.

  • [145] A new energy-efficient LED ball debuted for the arrival of 2008, which was the centennial of the Times Square ball drop.

  • It replaced a lavish fireworks display from the top of the building that was held from 1904 to 1906 but stopped by city officials because of the danger of fire.

  • [39] Times Square quickly became New York’s agora, a place to gather to await great tidings and to celebrate them, whether a World Series or a presidential election.

  • [7] One of the world’s busiest pedestrian areas,[8] it is also the hub of the Broadway Theater District[9] and a major center of the world’s entertainment industry.

  • The 2008–09 ball is larger and has become a permanent installation as a year-round attraction, being used for celebrations on days such as Valentine’s Day and Halloween.

  • On May 8, 1945, a massive crowd celebrated Victory in Europe Day in Times Square;[47] and on August 15, 1945, the largest crowd in the history of Times Square gathered to
    celebrate Victory over Japan Day.

  • [58] Furthermore, some 9 million square feet (840,000 m2) of office space in the western section of Midtown had been developed in the 1980s, of which only half had been leased.

  • [98] Effects[edit] Times Square now boasts attractions such as ABC’s Times Square Studios, where Good Morning America is broadcast live; competing Hershey’s and M&M’s stores
    across the street from each other, and multiple multiplex movie theaters.

  • 1980s building boom[edit] In the 1980s, a commercial building boom began in the western parts of Midtown as part of a long-term development plan developed under mayors Ed
    Koch and David Dinkins.

  • [7] The Times Square-42nd Street station has consistently ranked as the busiest in the New York City Subway system, transporting more than 200,000 passengers daily.

  • [104] 2000s–present[edit] In 2002, New York City mayor Rudy Giuliani administered the oath of office to the city’s next mayor, Michael Bloomberg, at Times Square after midnight
    on January 1 as part of the 2001–02 New Year’s celebration.

  • [136][137] Number of visitors Times Square is the most visited place globally with 360,000 pedestrian visitors a day, amounting to over 131 million a year.

  • Notable signage includes the Toshiba billboard directly under the NYE ball drop, the curved seven-story NASDAQ sign at the NASDAQ MarketSite at 4 Times Square on 43rd Street,
    and the curved Coca-Cola sign located underneath another large LED display owned and operated by Samsung.

  • [57] The buildings at 1540 Broadway, 1585 Broadway, and 750 Seventh Avenue were completed at with the beginning of the early 1990s recession, when 14.5 percent of Manhattan
    office space was vacant.

  • The ball drop was placed on hiatus for New Year’s Eve in 1942 and 1943 due to lighting restrictions during World War II.

  • [17] Times Square, specifically the intersection of Broadway and 42nd Street, is also the eastern terminus of the Lincoln Highway, the first road across the United States
    for motorized vehicles.

 

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[‘Any development under 60,000 square feet (5,600 m2) was exempt from the rule; for larger buildings, the first 50,000 square feet (4,600 m2) of a development was exempt from the bonus calculation. For example, in a building with 500,000 square feet (46,000
m2), the bonus calculation was derived from 5 percent of 450,000 square feet (42,000 m2), so the space to be set aside for entertainment uses was 22,500 square feet (2,090 m2).[57]
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Photo credit: https://www.flickr.com/photos/korona4reel/14084749296/’]