playboy

 

  • [22] CEO: Ben Kohn; Categories: Men’s magazines; Frequency: Monthly (1953–2016), Bimonthly (2017–2018), Quarterly (2019–2020), Online (since 2020); Publisher: PLBY Group;
    Total circulation (2018): 400,000 (December 2017)[1]; Founder: Hugh Hefner; Founded: 1953[2]; First issue: December 1, 1953; Final issue: March 17, 2020 (print); Country: United States; Based in: Beverly Hills, California; Language: English;
    ISSN: 0032-1478 Publication history 1950s The front cover of the first issue of Playboy, featuring Marilyn Monroe, December 1953 By spring 1953, Hugh Hefner—a 1949 University of Illinois psychology graduate who had worked in Chicago for Esquire
    magazine writing promotional copy; Publisher’s Development Corporation in sales and marketing; and Children’s Activities magazine as circulation promotions manager[23]—had planned out the elements of his own magazine, that he would call Stag
    Party.

  • [29] The heavy promotion centered around Monroe’s nudity on the already-famous calendar, together with the teasers in marketing, made the new Playboy magazine a success.

  • [1] Online-only In March 2020, Ben Kohn, CEO of Playboy Enterprises, announced that the Spring 2020 issue would be the last regularly scheduled printed issue and that the
    magazine would now publish its content online.

  • [citation needed] After reaching its peak in the 1970s, Playboy saw a decline in circulation and cultural relevance due to competition in the field it founded—first from Penthouse,
    then from Oui (which was published as a spin-off of Playboy) and Gallery in the 1970s; later from pornographic videos; and more recently from lad mags such as Maxim, FHM, and Stuff.

  • [61] However, in the July/August 2018 issue a reader asked if the print magazine would discontinue, and Playboy responded that it was not going anywhere.

  • The Playboy Interview Besides its centerfold, a major part of Playboy for much of its existence has been the Playboy Interview, an extensive (usually several thousand-word)
    discussion between a publicly known individual and an interviewer.

  • [25] However, the publisher of an unrelated men’s adventure magazine, Stag, contacted Hefner and informed him it would file suit to protect their trademark if he were to launch
    his magazine with that name.

  • [21] After a year-long removal of most nude photos in Playboy magazine, the March–April 2017 issue brought back nudity.

  • [56] The redesigned Playboy, however, would still feature a Playmate of the Month and pictures of women, but they would be rated as not appropriate for children under 13.

  • [60] In early 2018, and according to Jim Puzzanghera of the Los Angeles Times, Playboy was reportedly “considering killing the print magazine”, as the publication “has lost
    as much as $7 million annually in recent years”.

  • [53] Playboy announced in February 2017, however, that the dropping of nudity had been a mistake and furthermore, for its March/April issue, reestablished some of its franchises,
    including the Playboy Philosophy and Party Jokes, but dropped the subtitle “Entertainment for Men”, inasmuch as gender roles have evolved.

  • On August 11, 2009, London’s Daily Telegraph newspaper reported that Hugh Hefner had sold his English manor house (next door to the Playboy Mansion in Los Angeles) for $18
    m ($10 m less than the reported asking price) to another American, Daren Metropoulos, the President and co-owner of Pabst Blue Ribbon, and that due to significant losses in the company’s value (down from $1 billion in 2000 to $84 million in
    2009), the Playboy publishing empire was for sale for $300 million.

  • — Hugh Hefner, when asked about ending nudity in Playboy[53] In October 2015, Playboy announced the magazine would no longer feature full-frontal nudity beginning with the
    March 2016 issue.

  • [58] Among other changes to the magazine included ending the popular jokes section and the various cartoons that appeared throughout the magazine.

  • The first centerfold was Marilyn Monroe, although the picture used originally was taken for a calendar rather than for Playboy.

  • [6] In addition to the flagship magazine in the United States, special nation-specific versions of Playboy are published worldwide, including those by licensees, such as Dirk
    Steenekamp’s DHS Media Group.

  • From 1955 to 1979 (except for a six-month gap in 1976), the “P” in Playboy had stars printed in or around the letter.

  • Though the publisher said the content of the Indonesian edition will be different from the original edition, the government tried to ban it by using anti-pornography rules.

  • [3] Known for its centerfolds of nude and semi-nude[4] models (Playmates), Playboy played an important role in the sexual revolution[5] and remains one of the world’s best-known
    brands, having grown into Playboy Enterprises, Inc. (PEI), with a presence in nearly every medium.

  • [54] Company CEO Scott Flanders acknowledged the magazine’s inability to compete with freely available internet pornography and nudity; according to him, “You’re now one click
    away from every sex act imaginable for free.

  • Urban legend stated that this was either a rating that Hefner gave to the Playmate according to how attractive she was, the number of times that Hefner had slept with her,
    or how good she was in bed.

  • Due to declining sales, the last Australia-wide edition of Playboy was the January 2000 issue.

  • In response, Playboy attempted to re-assert its hold on the 18–35-year-old male demographic through slight changes to content and focusing on issues and personalities more
    appropriate to its audience—such as hip-hop artists being featured in the “Playboy Interview”.

  • Following Hefner’s death, and his family’s financial stake in the company, the magazine changed direction.

  • One-quarter of all American college men were buying or subscribing to the magazine every month.

  • The decision to close the print edition was attributed in part to the COVID-19 pandemic which interfered with distribution of the magazine.

  • [119][needs update] On January 14, 2004, the Ninth Circuit U.S. Court of Appeals ruled that Playboy Enterprises Inc.’s trademark terms “Playboy” and “Playmate” should be protected
    in the situation where a user typing “Playboy” or “Playmate” in a browser search was instead shown advertisements of companies that competed with PEI.

  • [46] The printed magazine ran several annual features and ratings.

  • [34] An urban legend started about Hefner and the Playmate of the Month because of markings on the front covers of the magazine.

  • [30][31] The first issue sold out in weeks.

  • Another interview-type section, entitled “20Q” (a play on the game of Twenty Questions), was added in October 1978.

  • [76] The magazine interviewed then-presidential candidate Jimmy Carter in the November 1976 issue, in which he stated “I’ve committed adultery in my heart many times.

  • Playboy is an American men’s lifestyle and entertainment magazine, formerly in print and currently online.

  • Consider the girl we made popular: the Playmate of the Month.

  • [citation needed] An Indonesian edition was launched in April 2006, but controversy started before the first issue hit the stands.

  • [65] The best-selling individual issue was the November 1972 edition, which sold 7,161,561 copies.

  • [116] In 2010, Playboy introduced The Smoking Jacket, a safe-for-work website designed to appeal to young men, while avoiding nude images or key words that would cause the
    site to be filtered or otherwise prohibited in the workplace.

  • [26][27] The first issue, in December 1953, was undated, as Hefner was unsure there would be a second.

  • Despite the ban on the magazine in these countries, the official Playboy brand itself can still appear on various merchandise, such as perfume and deodorants.

  • Playboy also launched limited-edition products designed by fashion houses such as Versace, Vivienne Westwood and Sean John.

  • 7-Eleven had also been selling Penthouse and other similar magazines before the ban.

  • [115] In September 2005, Playboy began publishing a digital version of the magazine.

  • Santa Monica, California: General Publishing Group, 1994, ISBN 1-881649-03-2 • Playboy: 50 Years, The Photographs.

  • [57] Josh Horwitz of Quartz argued that the motivation for the decision to remove nudity from the magazine was to give Playboy Licensing a less inappropriate image in India
    and China, where the brand is a popular item on apparel and thus generates significant revenue.

  • Litigation and legal issues Stacy Arthur, Playboy’s Playmate of the Month for January, 1991, filed a $70 million lawsuit against Playboy Enterprises Inc. and others alleging
    she was raped and sodomized by three Playboy employees on October 6, 1991, at the Playboy mansion in Los Angeles and that inaction by the magazine led to the death of her husband.

  • [50] In January 2011, the publisher of Playboy magazine agreed to an offer by Hefner to take the company private for $6.15 per share, an 18 percent premium over the price
    of the last previous day of trading.

  • [52] 2016–2018 changes and brief ending of full-frontal nudity This is what I always intended Playboy Magazine to look like.

  • In 2009, the magazine used five criteria: bikini, brains, campus, sex and sports in the development of its list.

  • [74] Sports Illustrated swimsuit model Kylie Bax wearing a Playboy shirt, with Donald Trump, Bill Clinton and Melania Trump (2000) The jaunty rabbit quickly became a popular
    symbol of extroverted male culture, becoming a lucrative source of merchandizing revenue for the company.

  • [39] One of the key pamphlets produced by the protesters was “No More Miss America!

  • [113][114] As part of the online presence, Playboy developed a pay web site called the Playboy Cyber Club in 1995 which features online chats, additional pictorials, videos
    of Playmates and Playboy Cyber Girls that are not featured in the magazine.

  • [70] It is also one of the few magazines whose microfilm format was in color, not black and white.

  • New York: Playboy Press, 1981.

  • [23][26] Hefner, his wife Millie, and Sellers met to seek a new name, considering “Top Hat”, “Gentleman”, “Sir'”, “Satyr”, “Pan” and “Bachelor” before Sellers suggested “Playboy”.

  • Despite this, the edition quickly sold out.

  • [117] In May 2011, Playboy introduced iplayboy.com, a complete, uncensored version of its near-700 issue archive, targeting the Apple iPad.

  • For interesting ideas related to this subject, see the 3DResearchspecs Fashion magazine found here.

 

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